I used to scoff at people who wrote blogs. It is true and I did not used to have any qualms about expressing my thoughts on the subject either but many things happened one after another which drove me towards sitting down, registering on wordpress.com and start writing.
Why though did I found blogging such a waste of space, quite literally?
Pile of crap…
For one, I thought it was a terrible waste of time. I came across some of the most useless content on some blogs which the world wide web could easily do without. I mean, no, I do not want to know about the anatomy of your dog’s poo, I definitely don’t want to subscribe to it. The amount of time people spend on the internet writing crap (excuse the pun) and creating philosophies based on this crap is astonishing.
…with Spam on top
Misleading headlines, misleading backlinks, misleading words and terminologies, highly search engine optimized websites leading to a link to yet another ‘buy-this-to-view-this’ page. Awfully disappointing.
Guilty as charged
Alright so I did think it was a bit self-indulgent of people to assume that other people would want to know about them or hear them write about their lives or know what is on their minds or know what they were upto, so presumptuous of them to think people would ‘follow’ their every move or ‘like’ their directionless ramblings or ‘comment’ on their long tirade of incomprehensible, indescribable (yet described), humorless muck we fondly call posts.
Needless to say, I looked down upon blogging but I discovered after some shall I say, research that blogging is not just about you. It can be about anything, absolutely anything. (The variety of things people can and do write about is staggering). It really does not have to be a personal blog or a meaningless rant on not-anything-in-particular; you have no boundaries as to what you can write and talk about and somewhere, somehow there are people who would follow, like and comment on your work because it would attract them, draw them towards things that interest you or even inspire them to the point of making them sit down and start one of their own blogs. Yes, I am a convert!
Not an end note
Over time, I discovered some blogs which had some amazing content. Only, they were not optimized enough to be featured on search engines or attract traffic; isn’t it sad? If you spend so much time writing, you ought to spend equally long (if not more) in attracting readers to read it. A blog is not a private diary after all; the infinitesimal space you are given in the cyber world may well be infinitesimal but you still ought to be seen, heard, known, and mapped upon (like that crap I spoke about earlier)!
Why are you invisible? Why are you just another blog? What can you do about it?
Find out soon.
Related articles
- Marketing know how: Blogging – why it matters to your company and how to do it (premierlinedirect.co.uk)
- What Does Blogging Actually Mean? [Marketing Cast] (hubspot.com)
- Are You Making the Most of Your Blog? (smallbusinessbranding.com)
